Morningstar Catalog
Illustration (2011)


The Morningstar catalog is published yearly and lists all the products and services offered by the company. Morningstar is renowned for its information graphics that clarify dense financial information. The Style Box, which helps investors contextualize their assets, served as the illustration's underlying structure and logic:

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Each bar corresponds primarily to the color-coded sections within, but they also make a reference to the various investment styles the box can define:

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Study on light and shadow on foamcore model:

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The cover is 9 style boxes wide and 10 tall. The overlapping bars create a composition that is reminiscent of low-resolution photos of distant stars and planets (credit: ESA/VIRTIS Team):

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The final illustration is one that connects the company's products to its brand:

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